Tech-Etica

Your “Bicycle for the Mind” in the Age of Artificial Intelligence.
Tech-Etica is neither an agency nor a news site. It is an editorial and applied research project.

Don’t undergo change—lead it. Tech-Etica is the strategic lab for professionals and businesses aiming to transform complexity into 4 hours of time gained every day.
With ethics. With purpose.

You don’t need software; you need a team.

A Conductor doesn’t play every instrument. They coordinate them. To master AI, Tech-Etica teaches you how to collaborate with your new “Musketeers of Efficiency.” Each one has a superpower for your business:

⚔️ D’Artagnan (ChatGPT): The creative exuberance for brainstorming.
⚔️ Athos (Gemini): The multimodal architect for your Google data.
⚔️ Aramis (Perplexity): The truth detective who hates lies.
⚔️ Porthos (Copilot): The pragmatic giant for your office.
⚔️ Montecristo (Claude): The philosopher for deep and ethical writing.

Learn to conduct them, and your work will never be the same.

Technology has the power. You have the meaning.

Amidst digital chaos, Tech-Etica draws inspiration from the wisdom of the forest. Like Shiro, our Akita guardian, we believe that to run swiftly into the future, deep roots are essential. AI is not here to replace your human judgment but to free it from fatigue. The “pinch of salt” – your ethics, your vision – is the only asset that will never go out of style.

Welcome to the future with a human face.

Tech-Etica is for you if

you are a professional and feel that AI is changing the rules of the game, but you don’t want to be overwhelmed by it.
you are a company and want to adopt artificial intelligence without losing your identity, control, and reputation.
you are a decision maker called upon to make technological choices with long-term impacts.
you are a curious and aware person who wants to understand technological change before being overwhelmed by it.

Why Tech-Etica Is Not Just Another AI Website

Technology is never neutral. Every technical choice always reflects a cultural, economic, and ethical decision.

Tech-Etica was created to bridge the gap between blind enthusiasm and paralyzing fear. Here, artificial intelligence is not a trend, but an infrastructure to be understood and governed.

Less hype. More responsibility. More strategy.

Tech-Etica stems from a vision that places strategy and responsibility at the core of technology use.

What You Will Find on Tech-Etica

high-level technical guides on artificial intelligence, digital strategy, and technological ethics
on-demand training designed to be applied, not just understood
critical and practical analyses of the real impact of artificial intelligence
conceptual tools to make better decisions, today and over time

Where to Start

If you are taking your first steps, the technical guides are the best place to begin.
If you are already working with AI, you will find tools and reflections to help you make a qualitative leap.

Artificial intelligence is used as a support tool, according to declared and transparent criteria.